Paris-London By Kiêu-Hanh was launched in September 2015.
Cycling offers the freedom and joy to easily get around the city and discover new places. However, using main roads for cycling can be intimidating.
The idea came when I was looking for a high-visibility jacket but couldn’t find the perfect one – a functional, high-quality and stylish jacket. Most of the jackets I came across were made from poor quality nylon /polyester along with some unflattering reflective stripes.
I started this creative and entrepreneurial project with a mission to re-imagine the yellow Hi-Vis cycling jacket. The goal is to make visibility elements a beautiful part of the design to keep you safe and stylish. Our Hi-Vis Bomber Jacket redefines style by its simple, chic and timeless design combined with premium, innovative and more durable sportswear performance fabrics.
The project got 118% funded on Kickstarter and featured in THE TIMES, Le Tour de France, Design You Trust, The Fixed Gear World, RUN Oregon, Love of Bikes and Yaxley Riders News.