This High-Visibility Jacket redefines style by its simple, chic and timeless design combined with premium, innovative and more durable sportwear fabrics. It has been designed for the modern cyclist, runner, adventurer, and above all for those who express a sense of style, find beauty in ordinary things and enjoy the fun qualities in life.
Growing up, I’ve always enjoyed living in a city, except commuting by bus/tube/metro during rush hours.
Cycling offers a great alternative with the freedom and joy to get around the city and discover new places. However, using main roads for cycling can be intimidating. The idea came when I was looking for a high-visibility jacket but couldn’t find the perfect one – a functional, high-quality and stylish jacket.
Most of the jackets I came across were made from poor quality nylon or polyester; and lacked elegance and refinement with unsophisticated reflective stripes and logos.
We started this project with a mission to reimagine the yellow Hi-Vis jacket. Our goal is to make visibility elements a beautiful part of the design to keep you safe and stylish.
While LED lights helps you be safe at night, a bright jacket is still essential to keep you visible during the day and warm especially if you cycle or run early in the morning and during winter. Some cycling and running jackets on the market are plain black/grey, making them low-key in the daytime, which won’t keep you safe.
The human eye is more sensitive to the yellow portion of the visible spectrum; therefore sticking to fluorescent yellow is highly recommended. The problem here isn’t so much about the colour itself but more about the overall look and style of most Hi-Vis jackets. This has a significant impact as most of us avoid wearing them for that specific reason or end up opting for a jacket that is not as visible as it could be, compromising our safety on the road. High-visibility doesn’t need to be ugly and it’s time to fix it.
This Made in England Hi-Vis Jacket will give you the confidence to cycle or run in style. Inspired by the classic and iconic bomber jacket, it brings you a perfect blend of elegance and comfort with a modern twist.
We believe style goes beyond the superficial it is how you carry and express yourself, empowering you to go and achieve your dreams.
Refine your silhouette and enjoy your cycling or running experience a bit more with this redesigned Hi-Vis jacket.
Some of us wear a backpack when cycling so instead of adding reflective elements in the back of the jacket, we decided to laser-cut some beautiful oval elbow patches to increase your visibility at night and add a touch of originality. Your elbows will instantly light up when caught by car headlamps.
Our local UK manufacturer has been making garments for some of the biggest luxury and premium sportwear brands. They have been carefully selected for their craftsmanship, attention to details and high quality standards.
By producing locally, we would like to help bring manufacturing back to the UK, support local businesses and push forward the entrepreneurial spirit.
This jacket has also been inspired by my travels around the world. I wanted to create a jacket you could take anywhere with you on your adventures. You can easily fold it down to a compact size, making it again easier for you to put it in your bag.
It’s also the ideal solution for those of you who use public bikes, be it for pleasure, commuting or both. You can increase your visibility without having to carry a bulky jacket with you all day especially when you are not riding.
Save money and space in your travel bag with this Hi-Vis jacket that can serve multiple purposes for your active lifestyle. It can also easily be worn as a windreaker or even as a lightweight jacket. For a casual chic look, this is the perfect sporty chic jacket, adding a unique piece of British craftsmanship to your wardrobe.
‘A very comfortable, light-fitted jacket that is soft on the skin and great for all occasions be it running, cycling or even a stroll along the river.’ R. Suzuki
Buy Less, Buy Quality
Invest in a piece of garment that will last and follow you in all your adventures. We all have a favourite jacket from which we derive the most value over the years.
Hi-Tech Performance Fabrics
We don’t do things the cheapest and fastest way. That’s why we spent time sourcing the best technical and innovative fabrics to help you perform even better. This breathable, windproof and waterproof Hi-Vis jacket is amazingly light and surprisingly warm.
In addition to the innovative features above, the sleeves go right down to your wrists and the premium stretchy softshell covers your lower back when cycling.
The jacket includes two zipped side pockets, is very easy to clean and dries quickly. By living in London, we had the perfect opportunity to test this jacket for you in the rain. Water will just flow off, keeping you constantly dry.
Redefine what is possible with this reimagined Hi-Vis jacket that embodies simplicity, style and elegance.
To keep the smart look of the jacket, we are bringing you subtle, high-quality and original features. For the gold zip we have selected YKK, the world’s best zip manufacturer, known for producing top-notch and functional zippers.
The YKK zip has a good size puller making it easier for you when using thick winter gloves.